Long Thread Podcast: Brooke Sinnes, Sincere Sheep

Season 5, Episode 3: What do algae blooms and homemade biodiesel have to do with running a yarn company? For an independent natural dyer, there may be no greater creative challenge than the local environment.

Anne Merrow Aug 27, 2022 - 3 min read

Long Thread Podcast: Brooke Sinnes, Sincere Sheep Primary Image

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No matter where in the country, stepping into the Sincere Sheep booth at a fiber festival is a breath of fresh air. With naturally dyed yarns, wool that is processed fleece by fleece, and a selection of favorite Northern California sourced products, the space is full of rich color. No watery pastels or muted hues here—Brooke Sinnes's colorways are vivid, bright, and contemporary.

After 20 years as a natural dyer in the Bay Area, Brooke draws inspiration from her environment and her fiber community network. From sourcing local wool to developing a new yarn line, the work of a natural dyer involves constant problem-solving and trouble-shooting, through the physical demands of the work and the vagaries of water chemistry and dye materials.

The opportunity to connect with local partners, yarn industry colleagues, and customers is the inspiration that Brooke finds in Sincere Sheep. The good news, she says, is that through community and connection, every knitter, spinner, shopper, and fan can make a big difference in the fate of a small fiber business.

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